Top 5 Social Apps in Bulgaria Q4 2022: Unified Platform Performance

In the final quarter of 2022, the top social apps in Bulgaria displayed distinct trends in downloads, revenue, and active user engagement. Here’s a closer look at the performance of Facebook, TikTok, Instagram, Likee - Short Video Community, and BeReal. Your friends for real..

Facebook from Meta Platforms, Inc. experienced consistent weekly revenue, with figures fluctuating between $360 and $459. Weekly downloads showed a positive trend, peaking at approximately 19.7K in mid-December. The app maintained a strong user base, with active users increasing from 3.5M to 3.6M over the quarter.

TikTok from TikTok Pte. Ltd. saw a notable increase in weekly revenue, reaching nearly $50K in the final week of December. Downloads also grew, culminating at around 21.4K in the same period. However, weekly active users saw a decline from 1.2M in early October to around 1.1M by the end of December.

Instagram showed a modest increase in weekly revenue, peaking at $84 in mid-December. Downloads rose steadily, hitting approximately 15.5K by the end of December. Active users remained relatively stable, fluctuating around the 1.1M mark throughout the quarter.

Likee - Short Video Community had varied weekly revenue, with the highest point at $261 in late October. Downloads ranged from 2.7K to 3.7K, while weekly active users remained consistent, averaging around 66K to 68K over the quarter.

BeReal. Your friends for real. displayed a continuous decline in downloads, dropping from 13K in late September to approximately 2.8K by the end of December. Despite this, active users rose from around 64K to 83K, indicating strong user engagement.

These insights are based on data from Sensor Tower, offering a detailed view of the performance of leading social apps in Bulgaria during Q4 2022. For more in-depth analysis, visit Sensor Tower.